We deal in branding
It is a statement perhaps presumptuous, but in our case true!
Branding, in its purest form means more than a marketing process; it is a business practice. It should never be treated as a project, that has its beginning and end. Branding is a continuous process.
Well Driven Brands TM
Branding as a process of building brand awareness is by definition a continuous and complex process, which practically covers all aspects of business activity. In reality, it is the organization managing the brand that carries out the entire process, and our role is to provide consulting support for the whole process and implement its individual stages. Understanding branding in a holistic perspective allows you to prepare brand strategies that effectively realizes particular stages, while taking care of the relationship between the individual elements.
The brand’s strategy determines the understanding and direction of communication development in conformity with the company’s management units before any actions are taken on its creation and development. It helps to avoid brand chaos, which arises naturally due to conflicts in objectives and priorities, as well as personal views.
A defined and strategy oriented brand identity provides verbal and visual identification elements that express the personality and values of the company. A properly built identification system converts the name and logo into pulses that instantly trigger recognition of the company in a crowded market.
Interpretation of the significance of branding
Branding, analogically to Public Relations is currently an overused term, often treated as a synonym for logo design or visual identification, which is only a stage in branding.
Strategic management is the key to achieving a comprehensive communication and interaction that creates brand awareness. We should actively build its understanding, constantly analyse and assess its health. It helps to optimize impact, effective cost planning, main priorities, as well as combine and analyse projects for the best reception.
The customer’s awareness regarding a particular brand is the result of a well-coordinated communication and interactions in the company. It is created by shaping a range of specified experiences, which will be acknowledged by customers and the company’s environment as significant, memorable, and closely identified with brand.
Continuous monitoring of the brand allows you to use the conclusions obtained in two ways. They serve to protect the brand, align and organize its position, and to develop strategy, brand identity and awareness, enabling managers to position the brand beyond mediocrity by giving it a distinct and strong position on the market.