Branding for a distributor of Philips lighting
Scope of work: branding, name designing, visual identity, brand guidelines, business stationery, key visual, information architecture, brochure, 3d visualisation
The leading producer of lamps and light fittings from Holland, launched its first foreign plant in Poland almost 90 years ago. Since then, Philips products are widely available both in warehouses and stores throughout the country, as well as on the Internet.
The leading producer of lamps and light fittings from Holland, launched its first foreign plant in Poland almost 90 years ago. Since then, Philips products are widely available both in warehouses and stores throughout the country, as well as on the Internet. Our client, one of the official distributors of Philips Lighting, commissioned the preparation of an identity for a brand providing retail services via an online store, as well as professional advice on the selection and installation of professional lighting.
How do you distinguish a distributor of such a well-known brand in such a crowded market? Do it differently.
We were faced with the difficult task of designing a name that will, on the one hand, allude to Philips lighting and, on the other, create its own autonomous brand.
Dutch company, whose activities are focused on providing new technologies in the field of medical care and lighting. The first light bulb of Philips was produced over 120 years ago.
Light from Eng. light, lamp, light source.
Genesis of the logo
Creating a visual identity for Philight required combining the Philips logotype consolidated in the minds of consumers with the semantic field oscillating around lighting in such a way as to associate the already established quality of the brand with the name of the new distributor.
Przygotowaliśmy kilka wizualizacji żarówek na potrzeby sklepu internetowego.
Categorization of the offer
The most important stage involved the categorization of the offer, which in its original form was addressed to specialists in the lighting industry, and not the entire customers of the online store. Our task was to create new categories and to assign Philips products to them.
Na podstawie wizualizacji przygotowaliśmy Key Visual promujący sklep internetowy.