Visual identity for a distributor of Philips lighting
Scope of work: Visual identity, brand guidelines, business stationery, brochure
The leading producer of lamps and light fittings from Holland, launched its first foreign plant in Poland almost 90 years ago. Since then, Philips products are widely available both in warehouses and stores throughout the country, as well as on the Internet.
The leading producer of lamps and light fittings from Holland, launched its first foreign plant in Poland almost 90 years ago. Since then, Philips products are widely available both in warehouses and stores throughout the country, as well as on the Internet. Our client, one of the official distributors of Philips Lighting, commissioned the preparation of an identity for a brand providing retail services via an online store, as well as professional advice on the selection and installation of professional lighting.
How do you distinguish a distributor of such a well-known brand in such a crowded market? Do it differently.
Genesis of the logo
Creating a visual identity for Philight required combining the Philips logotype consolidated in the minds of consumers with the semantic field oscillating around lighting in such a way as to associate the already established quality of the brand with the name of the new distributor.
Philight
Visual Identity
See what else we have done for this brand
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Naming
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Identyfikacja wizualna
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Materiały promocyjne
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Strony internetowe
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Wizualizacje 3D
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Kompleksowe realizacje
