Naming
Over our entire life-span, over 700 million words reach our eyes and ears.
However, only a few remain in our memory
We suggest the appropriate ones
In a world where messages travel at lightning speed, promotional actions and campaigns fade away, packaging yield to the pressure of time, and advertising is constantly evolving, naming has taken on even greater significance.
Company name
We precisely get to know the company and analyse its advantages, in designing the name we want to capture its distinctiveness and individuality. We create names unwavering in time and trends, which, thanks to their strength are the foundation of marketing communication.
Name of product or service
We design names that keep up with market changes. They stand out against the crowd, express features, represent hierarchy and are easily recognizable.
It’s true
Anyone can coin a good name,
but not many are successful.
Naming architecture
Consumers do not keep up with market segmentation, new products and services are lost in the communication chaos, and brands with similar product profiles begin to compete with one another.
We create schemas and name generating keys that facilitate the management of the portfolio. We design safe naming systems that prevent brand cannibalism and are easily identified by the target group.
Company slogan
We create slogans supporting communication with the environment. Reflecting individuality, expressing missions, visions, attitudes and strategies, highlighting the advantages and carrying a marketing message.
Advertising slogans
We create advertising slogans that keep up with market changes. They stand out against the crowd, express features, represent hierarchy and are easily recognizable.
