Name for a company in the banking sector
FM Invest are specialists in the banking sector. They rely on hard data. "The calculator does not lie" is the motto, which is meant to confirm the professionalism of services and the accuracy of decisions. For over 8 years, they have been supporting businesses and individual clients in the acquisition of capital and optimisation of the financing structure.Zlecając prace nad nazwą dla nowej marki właściciel firmy przekazał kilka warunków krytycznych - brak nawiązania do bankowości i finansów, pochodzenie obcojęzyczne (inne niż polskie) z wykluczeniem języka angielskiego, nazwę łatwą do wymówienia zarówno w języku polskim, jak i obcych. W wybranej nazwie celowo pominęliśmy jeden z warunków, co okazało się trafnym posunięciem.
We used the word Finanzen to construct the name, in which we reduced the “an” element. We intentionally chose a German word. Firstly – it is a strong differentiator on the market, secondly – its origin is a strong synonym of the features sought after in financial consulting – certainty, quality, knowledge, experience, innovation, professionalism.
Finanzen German for finance – that is, the economic relations consisting of collecting, sharing and spending monetary resources, also commonly referred to as domestic budget management – i.e., household finances.
Zen – Zen is understood as a “calm mind”, “controlling the thinking process”, “assimilating concepts”. It is the concentration of your thoughts to a single point and contemplating the truth of life through the practice of sitting meditation. By practising Zen, the mind regains freshness and thinking becomes as transparent as water. In other words, Zen is a liberated conscience, tool and the final shelter.
We developed claim “Tailor-made Banking” that describes the brand’s philosophy and indicates its competitive advantage, and in turn, complements the name by directly communicating the business activities of Finzen.